The Users - Sales/Business Executives
Mahindra Finance Financial services operates in the rural customer segment.The distribution for sourcing of Auto Loan is primarily led by Business executives through branches and auto dealers. Mahindra finance were using manual paper applications to collect the user data.
Executives in Mahindra finance collects the lead from Car Dealers or from customers directly (when in Car showroom). The process involves lead follow-up, onsite document collection, document verfication and loan disbursment. This was carried out with filling a paper application which take a huge amount of time to review and verify every application's individual identities and the documents.
Tranisiton of the paper loan application process to digital process using mobile phones. Integrate the possible digital verfication and validation process for documents and CIBIL score.
1. Most of the users uses mid end Android devices.
2. Users caters the loan opportunity to Ola, Uber drivers.
3. The physical application form and the process till the end of loan disbursement involves intensive data entry
4. Users travels to remote area for doorstep verification. At these areas there are data connectivity issues
At the starting stage, I combined user observation and the data gathered by the business to target the specific problem of digitising the application. Addition to solving the business process I pitcherd the design with three features which will add values for the user and impacts business positively.
Leader Board
Business executives can monitor their progress in the company with the gamified experience. Self motivation every day, on every lead converted is to customer is major goal for business. The number motivates BE’s to makes sure that they follow up to reach the business goal.
Smart Planning
The app constantly syncs Business Executive's calendar and location to provice contextual recommendations. This will allow them to plan according without opening the app to know how the day is.
Daily Dose of Learning
Task time reduction with with How to’s on business
process
Personal skills training
Regular new about Mahindra and the dealership of
vehicles
As a designer I focussed on solving the major issues with the current system, with the above value proposition addition to solving the problem statement.The interaction design solution provided has the followign key features.
Low fidility prototypes for every business flows and get the feedback from the clients and the users. After creating the wireframes for each flows for the product was validated with the customers and stake holders. These the wireframes were translated to visual designs.
