Writing

Notes on building products, and on what changes when the making gets cheap.

The Pay button was the easy part A checkout is easy to design. Wiring up payments for Chiblu taught me how much of the experience lives in the states the interface never shows. A directory can’t hold the sale Two days behind a stall in Mumbai showed me four problems, and all four came from the same gap in what I had built. Making got cheap. Deciding got expensive. One session redesigning Die Cut Studio with an agent: what it produced, what it refused to decide, and what that did to my job. The build loop Plan, build, verify, ship, then again. How I get from an idea to something live, now that the typing is the cheap part. Before pixels A text file will not let me add colour, type or shadow. What is left is structure, and that turns out to be most of the decision. Configuration was the bottleneck A prototype needed five API keys before it did anything. Moving them into a settings page changed how much I actually experimented.

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