hi, I'm Pradeep

Pradeep Siddappa, Product Design LeaderProduct Strategist0→1 Builder

I work where product strategy, design, technology and building meet.

currently
0→1 product work
Chiblu seller dashboard
Founder & Product Designer

Chiblu

Built a commerce platform for independent makers from 0→1, working across product strategy, design, technology and business.

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designed & shipped
Selected work
Intuit QuickBooks Advanced Inventory Design Manager · Intuit
Designing across QuickBooks Online
Inventory, Payroll and Commerce for millions of small businesses. I also started the India Inventory design team and grew it from 0→5.
 Asian Paints Color Visualizer Designer · Moonraft
Color with Asian Paints
A mobile colour visualizer: repaint your own walls on screen before buying a drop. Gold at the Campaign India Digital Crest Awards.
 Mahindra Finance lending Designer · Moonraft
Mahindra Finance
A paperless loan application for rural customers and the field agents who sit with them: data-light and mobile-first.
 libARi augmented-reality library app Concept · Augmented reality
libARi
An AR app that replaces the Dewey Decimal hunt: point your phone at a shelf and find the book.
experiments
AI, prototyping & building

A few things I've explored around AI-assisted design, prototyping and building.

AI & Agents
Social Agents
AI agents that run an Instagram presence end to end — researching ideas, writing captions, designing the posts and scheduling them.
AI & Agents
Social & Sales Agents
A two-agent system for seller outreach — one finds and qualifies makers, the other personalises every message.
AI & Agents
Personal Agent
My six-agent content pipeline — scout, writer, editor, publisher — turning a rough idea into posts I approve from my phone.
AI & Agents
AI Agent Swarm
Seven specialised agents working together as a content team — research, writing, editing, design and publishing.
AI & Agents
AI Trading Agent
An Indian-market research agent that scans overnight and surfaces a short, reasoned watch-list each morning. Research support, not advice.
practice
Designers Who Build Toolkit

A collection of frameworks and practices from my work across design, technology and AI.

Explore the Toolkit ↗
from the notebook
Writing
Jul 2026
PAY
without the fear
How to
ship payments, even as a designer
Jun 2026
POP
before code
Why I
rebuilt Chiblu after a Mumbai pop-up
Apr 2026
BUILD
with an agent
On
AI-native design, told through one session
All writing →
about
The short version

I'm a product design leader who works where product strategy, design, technology, and building meet. I've led design teams, shaped complex products, and built products from the ground up.

About me →

let's make something →

Building something? Let's compare notes. I'm always around for product chat, design questions, and the messy middle of shipping.

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